A Guide to Proper Footwear Selection for Athletes

Social proof is a potent influencer. We’re wired to think no matter what is prevalent is normal and, as a result, can’t be all that negative. Pop-Tarts for breakfast? Why not?

Quit getting these types of a buzzkill, Shane.

But a fast study of heritage shows just how often following herd norms can lead the masses in the direction of insane behaviors.

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